In this AllState commercial, they used 5 out of the 6 possible elements of satire. First, starting with Parody. When the woman is talking (sarcastically) to the man about how men are better drivers an women, she pulls out the check she received from AllState which, soon after, made her voice imitate that of the deep-voiced actor (Dennis Haysbert) who plays in the Classic AllState commercials. This obviously causes this man's eyes to widen. The parody in this commercial also leads to the reversal and incongruity. There is something clearly out of place in this video because, the once semi- high-pitched voice of the woman sitting at the table has now changed to that of a man. Again, since her voice has changed into a mock of a deep, male's, burlesque has now become a part of he commercial because burlesque is the ridiculous exaggeration of language. And once again (don't worry, this is the last time I am saying this), since the lady's voice has turned into that of a guy's, the element: caricature has been introduced as well. Caricature is when a feature or trait (in this case, the voice) has been greatly exaggerated. This commercial was clearly aimed at people who want to save money on car insurance because that is what AllState does. They needed to add some sort of comedic twist or satirical element into it or else it would just be boring.
http://m.youtube.com/watch?v=qQR8rj2BO-8
I wish you would have explained how this commercial is parody in a little more detail. What is the commercial making a parody of? Is it mocking Dennis Haysbert? The way you worded it made me a little confused. Besides parody, I understood how each of the other elements were used. I think you found a really great example of satire in commercials.
ReplyDeleteI agree with Elizabeth, you should explain the parody in the commercial better than just saying there's parody. Otherwise the commercial's satirical properties were explained very well and I agree with what was said.
ReplyDeletei agree with you in that the satire in the commercial made it much more interesting. satire is a good way to get your point across and is commonly used in commercials for that reason. as said in the other comments its unclear exactly what the parody was of. 4/5 would read again
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