This advertisement is appealing to ethos because it is trying to sell itself to the general female population whom enjoys dying their hair.
What is the argument that this ad is making (premises and conclusion)?
This ad is saying that the dye not only colors, but softens the hair in a cleansing manner, and, it is also permanent! This would obviously attract more customers because of the duel purpose.
Can you spot any logical fallacies in this ad? If so, what are they?
The logical fallacy in this is a "false cause". A "false cause" is when something says what the outcome will be if you do something else, this prediction is usually false. What this image is implying is that if you use this hair dye/ moisturizer, you will look as beautiful as the woman in the picture.
What is the source of the ad (who is paying for it)?
1. What is the purpose of the ad?
The main purpose of the ad is to get women to buy this sort of hair dye.
2. Who is the target audience and how do you know this?
Women would pay for this because of the female image on the front of the box and the word use like "gorgeous" and "superior".
3. What is the subtext of this ad?
The part at the bottom in small print that reads: 100% grey coverage! permanent, 1application.
4. What part of the story is not being told?
It hasn't told the buyer about any after effects.
5Is there a group that is empowered and/or disempowered by this ad? How can you tell?
Women would probably be empowered here because there is no sign of putting down any type of person (weight -wise, ethnicity, class), but it is simply an ad that's purpose is to get any type of woman to buy their product.
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